News Release

Bravo Health Welcomes Genesis HealthCare to SNF Network

Partnership to Ease Transitions for Members

(NASHVILLE, Tenn. — March 24, 2011) — Bravo Health – a HealthSpring company, today announced that Genesis HealthCare, a leading provider of skilled nursing facilities (SNF) in Maryland, is now participating in the company’s SNF network.

"Our goal is to enhance overall quality and appropriateness of healthcare delivery by effectively coordinating care between the hospital and SNF," said Tom Rekart, president of the East Region and an executive vice president of HealthSpring. "We are confident that the addition of Genesis HealthCare as one of our SNF providers will assist hospital teams in facilitating a timely and safe SNF transition for our members, and also help avoid unnecessary re-hospitalizations."

A 2009 study published in the New England Journal of Medicine found hospital readmissions among Medicare beneficiaries to be prevalent and costly. According to the study, almost one-fifth of all Medicare patients are readmitted within a month of being discharged, and a third are re-hospitalized within 90 days.1

"We are pleased to be part of Bravo Health’s SNF network," said David Almquist, Genesis HealthCare’s Southern Area president. "Bravo Health and Genesis are like-minded in our commitment to delivering high quality care to those we serve. Referring Bravo Health members to Genesis HealthCare also helps reduce the administrative burden on the hospital team when patients require skilled nursing facility care."

Genesis HealthCare ranks among the top providers for overall customer satisfaction and quality medical care, according to national independent research. A number of Genesis HealthCare centers in Maryland have earned the Quality Award from the American Health Care Association (AHCA), and in recent years, the MyInnerView "Excellence in Action" Award, a national award recognizing a commitment to quality.

Bravo Health encourages hospital case managers and discharge teams to work directly with any of the Genesis HealthCare facilities listed below:

Center

Address

City

County

Bradford Oaks

7520 Surratts Rd

Clinton

Prince George 's

Brightwood

515 Brightfield Rd

Lutherville

Baltimore

Caton Manor

3330 Wilkens Ave

Baltimore

Baltimore City

Catonsville Commons

16 Fusting Ave

Catonsville

Baltimore

Chesapeake Woods

525 Glenburn Ave

Cambridge

Eastern Shore

College View

700 Toll House Ave

Frederick

Frederick

Corsica Hills

205 Armstrong Ave

Centreville

Eastern Shore

Crescent Cities

4409 East West Hwy

Riverdale

Prince George 's

Cromwell
(dialysis)

8710 Emge Rd

Baltimore

Baltimore

Fairland
(ventilator capabilities)

2101 Fairland Rd

Silver Spring

Montgomery

Franklin Woods

9200 Franklin Square Dr

Baltimore

Baltimore

Glade Valley

56 W Frederick St

Walkersville

Frederick

Hamilton

6040 Harford Rd

Baltimore

Baltimore City

Hammonds Lane

613 Hammonds Ln

Brooklyn Park

Anne Arundel

Heritage

7232 German Hill Rd

Baltimore

Baltimore

Homewood

6000 Bellona Ave

Baltimore

Baltimore City

Knollwood Manor

899 Cecil Ave S

Millersville

Anne Arundel

La Plata

1 Magnolia Dr

La Plata

Charles

Layhill

3227 Bel Pre Rd

Silver Spring

Montgomery

Loch Raven

8720 Emge Rd

Baltimore

Baltimore

Long Green

115 E Melrose Ave

Baltimore

Baltimore City

Magnolia

8200 Good Luck Rd

Lanham

Prince George 's

Multi-Medical
(ventilator capabilities)

7700 York Rd

Towson

Baltimore

Perring Parkway

1801 Wentworth Rd

Baltimore

Baltimore

The Pines

610 Dutchmans Ln

Easton

Eastern Shore

Randallstown
(dialysis)

9109 Liberty Rd

Randallstown

Baltimore

Salisbury Rehab & Nursing

200 Civic Ave

Salisbury

Eastern Shore

Severna Park

24 Truck House Rd

Severna Park

Anne Arundel

Shady Grove

9701 Medical Center Dr

Rockville

Montgomery

Sligo Creek

7525 Carroll Ave

Takoma Park

Montgomery

Spa Creek

35 Milkshake Ln

Annapolis

Anne Arundel

Springbrook

12325 New Hampshire Ave

Silver Spring

Montgomery

Waldorf Center

4140 Old Washington Rd

Waldorf

Charles

Woodside

9101 Second Ave

Silver Spring

Montgomery

In order to access a Genesis HealthCare facility, simply contact the centralized Genesis HealthCare Coordinator at 1-800-205-9342 to locate and coordinate care to one of the facilities listed above. Genesis will then work with Bravo Health directly to obtain the necessary authorizations and coordinate the transfer for the Bravo Health member.

1 Rehospitalizations among Patients in the Medicare Fee-for-Service Program. Stephen F. Jencks, M.D., M.P.H., Mark V. Williams, M.D., and Eric A. Coleman, M.D., M.P.H. N Engl J Med 2009; 360:1418-1428 (April 2, 2009).

About Bravo Health a HealthSpring Company

Bravo Health, a HealthSpring Company is a subsidiary of HealthSpring, one of the country’s largest Medicare Advantage coordinated care plans. HealthSpring provides the Bravo Health plan to members in Delaware, Maryland, New Jersey, Pennsylvania, Washington, D.C. and some Texas markets. HealthSpring is based in Nashville, Tenn., and currently owns and operates Medicare Advantage plans in Alabama, Delaware, Florida, Georgia, Illinois, Maryland, Mississippi, New Jersey, Pennsylvania, Tennessee, Texas, and Washington, D.C. HealthSpring also offers a national stand-alone Medicare prescription drug plan. For more information, visit www.bravohealth.com. Media information is available at HealthSpring’s press site: http://press.healthspring.com.

About Genesis HealthCare

Genesis HealthCare operates more than 200 skilled nursing centers and assisted living residences in 13 states, including 33 in Maryland and Virginia. They also supply contract rehabilitation therapy to more than 1,100 healthcare providers in 28 states and the District of Columbia. For more information, information, go to www.genesishcc.com.

If you are a member of the press interested in receiving more information about Bravo Health, please contact:

Lisa Trapani
Rose Communications Inc.
410-245-0094 (cell)
ltrapani@rosecomm.com

If you are a member of the press interested in receiving more information about Bravo Health, please contact:

Desiree Dankowski
Manager, Public Relations
443-573-1927
desiree.dankowski@bravohealth.com