Bravo Health

News Release

Bravo Health in Lead-off Spot as Home Runs for Heart Presenting Sponsor

(PHILADELPHIA, PA — March 31, 2008) — With spring in the air and the start of another baseball season upon us, Bravo Health is on deck as the presenting sponsor for the 11th Annual Richie Ashburn Home Runs for Heart. Quickly becoming one of the most highly-anticipated fundraising events in the city, Home Runs for Heart will take place on May 19 and 20 at Citizens Bank Park, home of the Philadelphia Phillies. This annual event, named after the legendary Phillies player and broadcaster, raises funding for American Heart Association education and research aimed at eliminating cardiovascular disease, the nation's leading cause of death. Ashburn died of a heart attack in 1997.

Bravo Health is committed to promoting early prevention and treatment options specifically for people living with conditions which can lead to heart disease. Becoming a key player with Home Runs for Heart was an easy choice to make, said Jason Feuerman, senior vice president and executive director of Bravo Health's Pennsylvania region.

By sponsoring the 11th Annual Home Runs for Heart, we reinforce our commitment to help build public awareness about heart disease and promote prevention," said Feuerman, who is also co-chair of the 2008 Home Runs for Heart Committee, along with Maureen Quilter, director of Communications for Comcast SportsNet. "This event is a rare opportunity to step up to the plate and raise funds for cardiovascular disease research. We applaud the American Heart Association's education efforts and look forward to a fun-filled, meaningful event."

Bravo Health recently launched its Bravo Healthy Heart Medicare Advantage health plan to promote early prevention and treatment options specifically for people with conditions which can lead to heart disease.

Bravo Health has grown significantly in the Philadelphia market since its August 2007 acquisition of Senior Partners. Its total Medicare Advantage membership now exceeds 38,000 in Montgomery, Bucks, Delaware, and Philadelphia Counties. To date, Bravo Health has established valuable partnerships with most of the leading health care systems in the Philadelphia area.

Erin Masuoka, Start! Heart Walk Director for the American Heart Association said the association is pleased to have Bravo Health on board and looks forward to a successful partnership.

Our mission to reduce death and disability caused by cardiovascular disease can be accomplished through our partnerships with key businesses like Bravo Health," stated Masuoka. "The funds raised from events like Home Runs for Heart are extremely valuable and the awareness that comes from these relationships go a long way in saving countless lives of men, women and children."

Founded in 1996, Bravo Health provides Medicare eligible beneficiaries access to high quality, cost-effective health care. With more than 180,000 members, Bravo Health offers Medicare Advantage health plans in Delaware, Maryland, Pennsylvania, Texas, and Washington, D.C. Additionally, they offer Part D Prescription Drug Plans in these areas, as well as in California, Florida, Illinois, Michigan, New Jersey, New York, Ohio and West Virginia.